Site Description: Rick O’ Shea (李柯) has a voice known to millions. From 1996 to 2007, he hosted the very popular bilingual radio program, “Joy FM”, carried in Beijing, Shanghai and other cities throughout China. In addition to extensive radio experience, Rick has also appeared on TV and regularly writes a popular newspaper column.
Project Profile: Dao By Design was brought on by Rick’s representation, Performance International, to build a site that would allow Rick to both market himself as well as reach out to his many fans. Named after his famous catch-phrase, “Ni hao are you?”, Rick’s site was built to display a personal, more than “corporate” feeling. In addition to his biographical information, photo gallery and hiring information, we also integrated a blog into the site so Rick could connect directly to his fans.
