Great post on China Vortext regarding the Facebook Beacon service:
China Vortex: Facebook’s Beacon and Valuing Social Networks
Let me put it this way, I don’t think that there is a way to value social networks, even though this is what advertisers would very much like to see happen. And the reason that social networks cannot be valued in a top-down/corporate/advertising way is because they are entirely subjective and dynamic according to each individual at any given moment in time.…
