Learn more about digital analytics with Google’s free Analytic Academy

Justin Cutroni - Analytics AcademyGoogle has recently launched the Analytics Academy, a spot for anyone interested in digital analyst/marketing to learn more about digital analytics — specifically using Google Analytics.

While it features a community and announcements, the primary purpose of the academy is the course, Digital Analytics Fundamentals. The three-week course “provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.”…

Basic SEO Theory

As a Web design professional, I am often asked if I can help with search engine optimization (SEO), to which I almost always say “not really”, and then spend 20 minutes typing out the information I am about to share.

The truth is, I am certain I could help with SEO, but more often than not I choose to avoid the arduous task of managing expectations when it comes to SEO results. The problem, in my opinion, is that I …

Google, Alexa and Technorati Chomp My Bit

The blogsphere is abuzz with Google’s recent PageRank recalculations. The “slaps” and “pats” are controversial because big blogs (Problogger.net, Engadget.com, Johnchow.com, and many many more) have seen their PR jump around more than an Asian boy band.

The reason for the heated discussion that has come out of this is that Google is “punishing” sites that sell links, under the idea that such sales of links is designed to give the buyers unearned authority …

Freed Burner – Feedburner Pro Features for Free!

Burning Questions, FeedBurner‘s official blog, sheds the exciting news that two services that were previously reserved for paying customers only are now absolutely free for all FeedBurner users.

FeedBurner Stats PRO

This feature lets you closely analyze the number of people who are viewing or clicking individual content times. I’m quite keen on this, as the basic stats only give you a rough idea of the number of people accessing your RSS feed, this will greatly increase …

Google Adsense Spins Me Right Round Baby

Google Adsense ads have finally started thinking outside the box and have added the option of having rounded borders for their ad units.

The Inside Adsense blog has reported that now along with choosing the colours and such, you can also pick between three ‘styles’ of border – traditional square (ya big L7 you), a little bit round (for the timid), and full-on “I’m almost a circle” round. Of course, you can still use no border at all.

To …